Channel 4 Goes Mad
This was a great chance for me to work on a massive illustration and character design job in a very tight time frame! All in collaboration with Laura Grace from Mint Digital and her supernatural research, copywriting and direction abilities.
Mad World, an interactive audio experience that invites you to take a trip inside three very different brains, brought to life with the help of some mind-blowing binaural audio.
Mad World is the online companion piece to Channel 4's 4 Goes Mad - a season of prime-time programmes challenging mental health stigma and discrimination. The season kicked off on Monday 23rd July 2012.
Developed in collaboration with mental health charities Time to Change,Rethink Mental Illness and Mind, Mad World explores three of the most misunderstood mental health conditions – schizophrenia, OCD and bipolar disorder.
Among the partners also LingoBee, who undertook the Flash development and made the magic happen.
Project date: July 2012