Seoul Sky Tower

Seoul Sky is currently the tallest building in South Korea and the 5th tallest building in the World.

Here is my contribution towards the navigation and icon system of the Tower. I developed a selection of icons based on the Seoul Sky, existing branding (first image).

The icons visual style replicate the sharp edged mark used in the branding, aiming to deliver consistency and uniformity throughout the signage. Icons here portrayed are a selection amongst the multiple visual options and variations produced for the complex.

Project date: April 2016

Images credit to CNN