Adidas MakerLab

In their recently opened Oxford Street flagship store, Adidas has created a particular section for brand activations, the MakerLab workshop. I was invited to play my part in a few MakerLab events and workshops. Bringing in my area of expertise as well as my chain stitch embroidery skills.

Here are several photos of some of the best moments and pieces created during these events. Adidas trusted me to play with the brand on different occasions and in different ways. Here’s my take on one of the most iconic sportswear branding.

Photography credit to Black & Whiteley
Special thanks to Alex Nash and Broadwick Live

Project date: November 2019