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This is our first fully customisable chainstitch jacket. We’ve designed a bold back piece featuring our signature tiger design, paired with your choice of name or meaningful word (6–10 letters, one continuous word). The service includes one large back patch with the tiger and text, and a resized smaller tiger embroidered on the front to suit your jacket type. Both sewn onto your own jacket.
For this launch, we’re starting small and only 3 jackets will be available, exclusively for UK customers. This is a trial run to refine the process before opening the service internationally. In future, we’re exploring options for worldwide shipping or a patch set you can apply yourself.
Watch the design process behind this piece.
How It Works
Place your order.
We’ll send you a pre-paid, tracked Royal Mail label and packing instructions to send us your jacket securely.
Once we receive your jacket:
We’ll confirm sizing and placement.
You’ll receive a sketch and digital mockup for approval.
After approval, we embroider the design entirely by hand-operated machines and return the finished piece, fully insured and tracked.
Design Parameters
Customisation applies only to the name/word (6–10 letters, one continuous word).
Colours and artwork cannot be altered.
Any changes outside of this will become a bespoke commission, subject to:
A £500 design entry fee
Additional charges for time spent on projects over 8 hours
What’s Included in £375
Limited Design elements & Embroidery service
Pre-paid tracked shipping to us
Tracked insured return shipping to you
Insurance cover for your garment and embroidery
Shipping & Insurance Policy
When you order this custom embroidery service, we handle all shipping for you using Royal Mail Special Delivery Guaranteed, which includes:
Tracked delivery both ways
Next-day delivery within the UK
Full insurance cover for your garment and our embroidery service
If your jacket is lost in transit:
If you provide proof of purchase for your jacket, Royal Mail will cover the full insured amount (your garment + £375 embroidery service). We will process the claim and refund you the combined total once the claim is successful.
If you do not have proof of purchase, Royal Mail may only compensate the “second-hand value” of your jacket (not the original retail price). In this case, we can only refund you:
The full embroidery service (£375), and
Whatever amount Royal Mail issues for your garment as second-hand value (please beware that this might be lower than what one would expect).
Please note: if no proof of purchase is provided, we cannot guarantee full reimbursement for your garment in the event of loss.
Cancellations & Returns
You can cancel your order before we receive your jacket (we’ll deduct shipping costs from your refund).
Once we start work, cancellations or returns are not possible due to the bespoke nature of this product.
In Case of Loss
If your jacket is lost in transit, we will claim with Royal Mail for the insured amount.
If successful, you’ll be refunded for the embroidery and jacket (proof of value required).
Without proof of value, Royal Mail’s standard compensation rates apply.
How we work:
Every piece is designed and entirely handcrafted by Giulio exactly as if it was made in the 1950s or ’60s. To make our products we don’t use any digital processes or modern shortcuts. Instead, we pride ourselves on taking the time and enjoy making the things we love and like to wear.
Production Timeline
This piece is one of the more complex products we have for sale. To make it we schedule extra time in the diary and we batch all similar designs. This particular product will be made for you during the first week of the month. We suggest you buy your favorite products as early as you can, to guarantee yourself a spot in the first available production week. If for some reason, you’d like to receive this earlier, get in touch and we’ll do our best to fit this in the diary as early as we can.
This is our first fully customisable chainstitch jacket. We’ve designed a bold back piece featuring our signature tiger design, paired with your choice of name or meaningful word (6–10 letters, one continuous word). The service includes one large back patch with the tiger and text, and a resized smaller tiger embroidered on the front to suit your jacket type. Both sewn onto your own jacket.
For this launch, we’re starting small and only 3 jackets will be available, exclusively for UK customers. This is a trial run to refine the process before opening the service internationally. In future, we’re exploring options for worldwide shipping or a patch set you can apply yourself.
Watch the design process behind this piece.
How It Works
Place your order.
We’ll send you a pre-paid, tracked Royal Mail label and packing instructions to send us your jacket securely.
Once we receive your jacket:
We’ll confirm sizing and placement.
You’ll receive a sketch and digital mockup for approval.
After approval, we embroider the design entirely by hand-operated machines and return the finished piece, fully insured and tracked.
Design Parameters
Customisation applies only to the name/word (6–10 letters, one continuous word).
Colours and artwork cannot be altered.
Any changes outside of this will become a bespoke commission, subject to:
A £500 design entry fee
Additional charges for time spent on projects over 8 hours
What’s Included in £375
Limited Design elements & Embroidery service
Pre-paid tracked shipping to us
Tracked insured return shipping to you
Insurance cover for your garment and embroidery
Shipping & Insurance Policy
When you order this custom embroidery service, we handle all shipping for you using Royal Mail Special Delivery Guaranteed, which includes:
Tracked delivery both ways
Next-day delivery within the UK
Full insurance cover for your garment and our embroidery service
If your jacket is lost in transit:
If you provide proof of purchase for your jacket, Royal Mail will cover the full insured amount (your garment + £375 embroidery service). We will process the claim and refund you the combined total once the claim is successful.
If you do not have proof of purchase, Royal Mail may only compensate the “second-hand value” of your jacket (not the original retail price). In this case, we can only refund you:
The full embroidery service (£375), and
Whatever amount Royal Mail issues for your garment as second-hand value (please beware that this might be lower than what one would expect).
Please note: if no proof of purchase is provided, we cannot guarantee full reimbursement for your garment in the event of loss.
Cancellations & Returns
You can cancel your order before we receive your jacket (we’ll deduct shipping costs from your refund).
Once we start work, cancellations or returns are not possible due to the bespoke nature of this product.
In Case of Loss
If your jacket is lost in transit, we will claim with Royal Mail for the insured amount.
If successful, you’ll be refunded for the embroidery and jacket (proof of value required).
Without proof of value, Royal Mail’s standard compensation rates apply.
How we work:
Every piece is designed and entirely handcrafted by Giulio exactly as if it was made in the 1950s or ’60s. To make our products we don’t use any digital processes or modern shortcuts. Instead, we pride ourselves on taking the time and enjoy making the things we love and like to wear.
Production Timeline
This piece is one of the more complex products we have for sale. To make it we schedule extra time in the diary and we batch all similar designs. This particular product will be made for you during the first week of the month. We suggest you buy your favorite products as early as you can, to guarantee yourself a spot in the first available production week. If for some reason, you’d like to receive this earlier, get in touch and we’ll do our best to fit this in the diary as early as we can.
This is our first fully customisable chainstitch jacket. We’ve designed a bold back piece featuring our signature tiger design, paired with your choice of name or meaningful word (6–10 letters, one continuous word). The service includes one large back patch with the tiger and text, and a resized smaller tiger embroidered on the front to suit your jacket type. Both sewn onto your own jacket.
For this launch, we’re starting small and only 3 jackets will be available, exclusively for UK customers. This is a trial run to refine the process before opening the service internationally. In future, we’re exploring options for worldwide shipping or a patch set you can apply yourself.
Watch the design process behind this piece.
How It Works
Place your order.
We’ll send you a pre-paid, tracked Royal Mail label and packing instructions to send us your jacket securely.
Once we receive your jacket:
We’ll confirm sizing and placement.
You’ll receive a sketch and digital mockup for approval.
After approval, we embroider the design entirely by hand-operated machines and return the finished piece, fully insured and tracked.
Design Parameters
Customisation applies only to the name/word (6–10 letters, one continuous word).
Colours and artwork cannot be altered.
Any changes outside of this will become a bespoke commission, subject to:
A £500 design entry fee
Additional charges for time spent on projects over 8 hours
What’s Included in £375
Limited Design elements & Embroidery service
Pre-paid tracked shipping to us
Tracked insured return shipping to you
Insurance cover for your garment and embroidery
Shipping & Insurance Policy
When you order this custom embroidery service, we handle all shipping for you using Royal Mail Special Delivery Guaranteed, which includes:
Tracked delivery both ways
Next-day delivery within the UK
Full insurance cover for your garment and our embroidery service
If your jacket is lost in transit:
If you provide proof of purchase for your jacket, Royal Mail will cover the full insured amount (your garment + £375 embroidery service). We will process the claim and refund you the combined total once the claim is successful.
If you do not have proof of purchase, Royal Mail may only compensate the “second-hand value” of your jacket (not the original retail price). In this case, we can only refund you:
The full embroidery service (£375), and
Whatever amount Royal Mail issues for your garment as second-hand value (please beware that this might be lower than what one would expect).
Please note: if no proof of purchase is provided, we cannot guarantee full reimbursement for your garment in the event of loss.
Cancellations & Returns
You can cancel your order before we receive your jacket (we’ll deduct shipping costs from your refund).
Once we start work, cancellations or returns are not possible due to the bespoke nature of this product.
In Case of Loss
If your jacket is lost in transit, we will claim with Royal Mail for the insured amount.
If successful, you’ll be refunded for the embroidery and jacket (proof of value required).
Without proof of value, Royal Mail’s standard compensation rates apply.
How we work:
Every piece is designed and entirely handcrafted by Giulio exactly as if it was made in the 1950s or ’60s. To make our products we don’t use any digital processes or modern shortcuts. Instead, we pride ourselves on taking the time and enjoy making the things we love and like to wear.
Production Timeline
This piece is one of the more complex products we have for sale. To make it we schedule extra time in the diary and we batch all similar designs. This particular product will be made for you during the first week of the month. We suggest you buy your favorite products as early as you can, to guarantee yourself a spot in the first available production week. If for some reason, you’d like to receive this earlier, get in touch and we’ll do our best to fit this in the diary as early as we can.